Using humor and relatability to connect with consumers who understand the regret of not having the right gear when it matters most. It reminds people that Pivot Cycles is the bike they can count on for peak performance and reliability. The message taps into the idea of not wanting to miss out on the best experience, making Pivot the obvious choice for anyone serious about cycling and living elevated.
Did it on a Pivot is about inspiring riders to dream big and go for it—whether that’s tackling a tough trail, exploring new paths, or chasing their goals. It sends the message that with a Pivot bike, you’re ready for anything. It’s about showing riders that Pivot Cycles gives them the confidence and tools to take on whatever comes their way, making every ride smoother, faster, and more exciting. This phrase builds pride and motivation, letting riders feel like they’ve made the best choice by choosing Pivot encouraging them to talk about it.
We expect the IBEX initiative to create real results, like more people getting excited about Pivot Cycles, more bikes being sold, and people feeling even better about the brand. To measure success, we’ll look at things like how many people visit our website, how much time they spend learning about our bikes, and how often they engage with our social media posts (likes, shares, and comments). We’ll also track how many new and returning customers buy Pivot bikes, aiming for at least a 10% increase in sales within the first year.
We’ll also measure how people feel about Pivot Cycles. This will include surveys asking customers for their thoughts and analyzing what people say about the brand on social media. We want to see at least a 30% increase in positive comments about Pivot. Plus, we’ll track how many people participate in events or share their own stories and photos using our campaign hashtags. Tools like Google Analytics and social media insights will help us keep track of these numbers, and we’ll use customer feedback to make sure we’re on the right track. Success means not just better numbers, but making people feel inspired and excited to ride with Pivot Cycles.
To keep growing the Pivot Cycles brand, the next steps should focus on connecting with customers, making bikes more accessible, and staying ahead with innovative ideas. Offering personalized experiences, like tools to design your own bike or creating adventure packages, can make riders feel more connected to Pivot. Building a stronger community by hosting events, partnering with local cycling clubs, and creating online spaces for riders to share their experiences will help people feel like they’re part of something bigger. Adding eco-friendly options, like bikes made with sustainable materials or trade-in programs, will show that Pivot cares about the environment, which matters to many riders.
Pivot should also focus on creating exciting new products with the latest technology to keep leading the way in high-performance cycling. Collaborating with adventure influencers and creating inspiring content can help reach more people and keep the brand fresh and exciting. Listening to customer feedback and making changes based on what riders want will ensure that Pivot keeps growing in the right direction. By focusing on innovation, community, and sustainability, Pivot Cycles can become the go-to brand for riders who want the best experience.
